Review management softwares have become inevitable for businesses today. Because in the modern age, it’s not only enough for you to come up with a great product or service. You should also be listening to the voice of customers online (mostly in the form of reviews) and address their concerns. Because it’s the online reviews that people come across decide whether they are going to interact with your business or not.
In fact, statistics say that 9 out of 10 consumers read online reviews before they make a purchase decision online. And a massive 79% of online shoppers say they trust online reviews as personal recommendations. It’s obvious that you know all this. But the reason why we insisted here is that you take this in, understand how important review management is and choose the best online review management software for your business.
Before we look at the top 5 review management softwares, we’ll quickly look at the benefits of online review management and then proceed further.
Major Benefits of Online Review Management
Review management can bring your business a great deal of benefits. Businesses that have managed their reviews efficiently were able to boost the reliability factor and sales to a great extent. We’re not going to dive in-depth here but we’ll have a quick overview of the benefits of online review management.
- Review management helps improve your brand’s credibility factor which in turn results in better word-of-mouth marketing and suggestions.
- Good online reputation and reviews is a clear sign that your business is doing well and has satisfied customers. This can help boost sales figures.
- A research by Moz states that reviews are one of the top 3 factors in local search rankings.
- Good online reviews act as free social proof - when the audiences get to see the positive reviews, they are naturally inclined to choose your business.
So, those are the major benefits of good online reviews and efficient review management. Now that we’re done here, let’s head to the part where we look at the top review management softwares.
5 Best Review Management Softwares
1. SimplyReviews Review Management Platform
SimplyReviews is an easy-to-use, fully-featured review management platform you should consider using for your business. What makes SimplyReviews one of the best review management platforms is its “one place for all reviews” approach.
SimplyReviews is an end-to-end review management platform that lets you monitor and respond to reviews across different platforms like Facebook, Google, eCommerce platforms, Yelp, TripAdvisor and more. All customer reviews can be managed by agents from one single dashboard.
With SimpyReviews, you can
- Manage location reviews, app reviews and eCommerce reviews from one place with ease.
- Automatically route reviews to different review queues based on the nature and sentiment of the review.
- Set autoresponders for reviews using AI embedded Review Assist™ - support agents can concentrate on more critical reviews.
- Set alerts for reviews based on the factors like nature of the issue, overall review rating and sentiment of the review.
- Receive notification alerts for high-priority reviews - get alerts on SMS and email.
You can also automatically trigger customer surveys and understand what customers feel about your brand, track your competitors with competitor benchmarking and do more with SimplyReviews.
SimplyReviews review management platform is suitable for all kinds and sizes of businesses.
SimplyReviews is a part of Simplify360, an AI-powered customer support platform that offers solutions like chatbots, social media growth suite, live chat and more.
2. EmbedReviews Review Management Software
Like SimplyReviews, EmbedReviews is also an online review management platform. What makes EmbedReviews one of the top review management softwares is that it allows businesses to showcase their reviews with the help of eye-catching widgets. This helps businesses increase their visibility factor and paves the way for new conversions.
EmbedReviews helps businesses collect new reviews and manage their existing ones.
With EmbedReviews, you can
- Manage all your online reviews from one single dashboard.
- Collect new reviews for businesses by triggering auto review requests.
- Get instant notifications about any new reviews that customers leave online.
The platform is user-friendly and the basic plan of EmbedReview starts from $29 per month.
3. Podium Review Management Platform
Podium is one of the well-known review management softwares in the market. The messaging-based customer interaction platform allows businesses to manage reviews with ease. Features like sentiment analysis and competitor benchmarking make Podium an ideal review management tool.
Some of the features of the Podium review management tool are,
- One dashboard that allows you to manage all online reviews coming from different channels.
- New reviews can be viewed in real-time with the help of a review monitoring dashboard.
- Pre-defined review response templates can be used to respond to reviews quickly.
- Send customers a review request immediately after the completion of a purchase.
What makes Podium stand out from other review management platforms is its mobile application that allows you to respond to customer reviews at anytime. But on the other hand, Podium’s pricing is based on the number of locations you want to manage reviews - could be feasible, or could not!
4. Reputology Review Management Tool
Reputology is a simple review management tool that helps you get the job done.
With Reputology, you can,
- Monitor and respond to reviews from different channels like Google, Facebook, reviews website and more.
- Keep track of online reviews about your brand based on factors like location, services and products.
- Enable the option to receive a notification via email in case a customer leaves a new review online.
You can also conduct surveys to get feedback from customers, understand customer sentiment, measure performance and do more with Reputology review management platform.
5. SproutSocial
If your business presence is mostly on social media channels and you’re pretty sure that there’s going to be a lot of reviews and buzz on these channels, you should consider going with a social media management platform like SproutSocial.
With SproutSocial, you can listen to brand-related conversations by customers across different social media channels in real-time from one single place. You can also automate your social media publishing with SproutSocial.
You can understand what customers are talking about your brand and gain much-needed insights that help with the growth of your business. Though not a review management platform, SproutSocial can be ideal if your business presence is mostly on social media platforms.
P.S. Simplify360 also allows you to listen to conversations across channels and automate publishing with its social growth suite.
Conclusion
In this digital age, maintaining a good online reputation is important for your business growth. And taking care of your reviews plays a huge role in this.
Now that we have the 5 best review management platforms, choose the one that’s best for your business and start managing your online reviews like a PRO!
Also, here are a couple of review management related blogs you might find useful,
That said, we’re wrapping up this article!
To know more, visit: https://simplify360.com/ or call on 📞+91 11410 91911 or 📞+91 9667559647.
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