Review management is no more a thing of the past. In today’s digital world, customers’ purchase decisions are mostly driven by online reviews and recommendations. In fact, online reviews are considered as personal recommendations by customers.
A review with a 4-5 star rating is more likely to convince a potential customer to buy a product or a service. Whereas a review with a star rating of less than 4 will push the customer away even from the consideration phase. 94% of customers say that they will not buy a product from a company if they see negative reviews.
All this brings us to one conclusion - online review management is crucial. And you need an online review management software to handle the review your business gets.
4 Benefits of Online Review Management
We’ll quickly talk about the benefits of using online review management here.
1. Builds Brand Trust & Credibility - Negative reviews spread way too quickly than positive ones. With an online review management software, you can monitor and respond to negative reviews with ease. Because customers tend to buy from brands with positive reviews. And if there’s a negative review, customers appreciate it if it’s handled properly.
2. Increases Sales Numbers - Good review management directly reflects in the sales numbers. Most customers today read reviews before they make a purchase online. So, if your business has positive reviews, the sales number will go up eventually.
3. Improves Local Search Rankings - A study by Moz states that reviews are one of the top-ranking factors when it comes to local rankings. If you’re running a location-based business and you have an online presence, positive reviews can help improve your visibility in the local search results.
4. Collect Customer Insights & Feedback - Your customers’ feedback will help you understand how to make your business products or services better. With an effective review management strategy, you can get an increased number of reviews for your business, resulting in increased insights. You can make informed business decisions based on this.
Apart from this, review management also helps with social proof and conversions. With a review management software onboard, you can effectively manage your online reviews and respond to them. You can also auto-respond to reviews, view reviews across different platforms from one place and more.
Speaking of the same, here are the top 5 review management softwares you should use in 2022.
5 Best Review Management Softwares You Should Use
1. SimplyReviews
SimplyReviews is one of the best review management softwares around. SimplyReviews is from Simplify360, an end-to-end AI-powered customer support platform - right from omnichannel support to AI chatbots and social listening, Simplify360 offers everything you need to deliver great customer experiences. With SimplyReviews, online review management is pretty much going to be a walk in the park for you!
Features
- Monitor and respond to online reviews across different platforms like social media platforms, Google My Business, eCommerce platforms, Yelp, TripAdvisor and more from one inbox.
- Auto-route reviews to different queries based on the sentiment and nature of the review - helps support agents save time and deal with critical issues first.
- Auto-respond to online reviews based on the nature and sentiment of the review.
- Set review alerts based on factors like issues, rating and sentiment.
- Options to receive alerts for priority reviews via SMS and email.
- Trigger automatic customer surveys to specific channels or all channels.
- In-depth analytics dashboard that helps understand customer satisfaction and other important metrics.
- 1-1 personalized demo and great customer support throughout.
SimplyReviews is AI-powered, efficient and allows you to boost trust, drive sales with ease and is suitable for all sizes of business - both local and the ones with multiple locations. You can book a free demo to know more about SimplyReviews.
2. Podium
Podium is another popular review management software you should consider using. Podium is a messaging-based customer interaction platform. Podium is easy to use and like SimplyReviews, Podium also has sentiment analysis and competitive benchmarking, mostly to see where you are ranking against your competitors.
Features
- Single dashboard to manage online reviews from multiple channels.
- Dedicated review monitoring dashboard to view new reviews in real-time.
- Customizable templates to respond quickly to online reviews.
- Send review requests automatically after purchase.
- Respond to customer reviews on the go using the mobile application.
The pricing is based on the number of locations you want to manage reviews. You can contact the support team for pricing.
3. EmbedReviews
EmbedReviews is an online review management software that helps businesses manage their existing online reviews and collect new reviews. The platform comes with features that let you showcase your reviews with the help of eye-catching widgets - increases visibility, traffic and finally conversions.
Features
- One dashboard approach to manage all online reviews.
- Generate reviews across channels by triggering automatic review requests.
- Instant notifications, analytics dashboard, feedback management and more.
- Great customer support and user-friendly platform.
EmbedReviews comes in four pricing plans starting from $29 per month and the enterprise plan is custom priced.
4. Reputology
Much like SimplyReviews and all other review management platforms we saw, Reputology is also a similar review management tool.
Features
- Manage online reviews across multiple platforms like Facebook, Google, Review websites, apps and more.
- Track reviews related to your brand based on location, products and services.
- Get notifications via email when a customer leaves a review.
- Conduct surveys and get feedback from customers.
Reputology comes in three pricing plans. The base plan starts at $110 per month and goes up to $2000 per month and above.
5. SproutSocial
SproutSocial is a review management platform that’s best suited for companies that are focused on social media. Ideally, SproutSocial is a social media management platform.
Features
- Listen, track customer and brand-related conversations across multiple social media platforms.
- Dedicated listening, analyzing and reporting tools for better understanding and in-depth analytics.
- End-to-end social media publishing - draft social posts, set dates and automate your social media publishing.
- Single unified inbox that lets you manage all social communications from one place.
Though SproutSocial is not exactly a review management platform, it is best suited for businesses that are interacting with customers over social media.
SproutSocial’s pricing ranges from $99 to $249, depending on the package.
Final Few Words
Like we said at the beginning of this article, review management is no more a thing of the past. Customers choose whether or not to buy a product or avail a service based on reviews the particular business has acquired and how it has handled the same.
Using a review management software will not only help you manage your online reviews efficiently but also protects your brand image and paves the way for more sales and positive word-of-mouth marketing.
Now that you know the best review management softwares, it’s time you choose one and start managing your online reviews.
Also, here are a couple of articles you might find useful,
That said, start managing your online reviews now!
To know more, visit: https://simplify360.com/ or call on +91 11410 91911 or +91 9667559647.
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